Different Settings, Different Terms and Conditions: The Impact of Intellectual Property Arrangements on <scp>Co‐Creation</scp> Project Performance

Innovation-focused co-creation between companies and individual external contributors is accompanied by the challenge of managing intellectual property (IP). The existing literature presents scattered evidence various elements arrangements adopted to manage their IP (such as a high or low degree control, monetary non-monetary compensation, non-disclosure agreements, additional waiver option) in different settings (including crowdsourcing contests, virtual communities, single expert sessions, lead user workshops). However, exhibits little understanding how particular influence project performance specific settings. Drawing upon contingency theory configurational theory, we provide framework that explains both effectiveness configurations moderating role may have on relationship performance. By means fuzzy-set Qualitative Comparative Analysis (fsQCA) sample 116 projects, determine impact settings, show this effect differs across those Our study also demonstrates matters for success co-creation, while highlighting interdependence multiple joint thus fills gap where previous research failed embrace context-dependent multidimensional Additionally, offers best-practice guidelines managers designing meet characteristics projects ensure success.